On-Page SEO on a website is directly related to titles/headlines, descriptions, links, keywords, and loading speed.
On the other hand, Off-Page SEO refers to techniques that are implemented off your website to make it safe, reliable, and useful to Google.
A characteristic example is building quality backlinks from other websites to yours, which increase brand popularity and reliability.
Keyword Research is an essential requirement for SEO promotion, and refers to text enrichment with the most popular keywords, which are related with industry searches.
This technique will make the website “relevant” in the eyes of Google, and help it climb higher in search engine rankings.
SEO web promotion is a fully efficient advertising method in the long run; however, it takes time and patience.
With the right SEO strategy, your website will appear at the top of Google results for popular searches related to your industry, without having to spend any additional money.