360° digital marketing means that the communication strategy follows all the necessary requirements in order to offer users, consumers, and potential customers a modern omnichannel experience.
YES! STORES, the most modern and functional convenience stores in Thessaloniki, asked us to implement a multilevel, off & online, marketing strategy that includes everything from branding and packaging to UX (user experience) design, performance ads and social media marketing.
We formulated and executed a targeted strategy plan for social media, which was specialized for individual local campaigns, depending on the requirements of each physical store and the general policy of YES! STORES.
Communicating corporate identity digitally and in person is a challenge that affects all aspects of a 360° digital advertising agency; articulation of goals and strategies, parallel execution of different actions, collective work that requires creativity and coordination.
Final result: measurable results, distinct identity, modern aesthetics, multi-level effectiveness.