E-commerce Marketing | Client: Piazza Italia

Piazza Italia is a fashion brand founded in 1993 which is characterized by quality collections of clothes with a distinct Italian style at the most competitive prices.

The main goal of our team was to highlight the dynamics of Piazza Italia, increasing brand awareness and online sales through e-commerce promotions and actions.

In order to achieve the aforementioned goals, we built an e-shop aligned to the corporate identity and the categorization of the offered products UI/UX; an e-shop which is hosted on our fast & absolutely reliable owned servers.

In turn, we ran segmented Ads campaigns with AB audience optimization testing. The gradual increase of the budget, which was constantly redirected to differentiated and similar (lookalikes) audiences, brought, in addition to the desired direct sales, significant traffic to the e-shop and, therefore, possibilities for niche Remarketing campaigns, which we subsequently implemented.

The result was exponentially scalable online sales, as, in a period of 4 months, an ideal cost per purchase (€ 3.39) was achieved in 3,085 purchaces, which in practice was translated into ROAS 7.37 with 10,467.80€ Ad Spend and 76,771.18€ Revenue.