+16 Strength & Conditioning is a sports and training multiplex with an area of 1,200 sq. m. in Oreokastro, Thessaloniki. Its modern facilities accommodate a large variety of sports for all tastes and ages, such as Yoga lessons, asana training sessions, TRX, judo for kids, sports performance training for teams, Olympic weightlifting, etc. However, the flagship of our training center is Crossfit.
+16 Strength Box came to us in order to communicate its competitive advantage effectively, i.e.:
- The experience and expertise of its trainers
- The unique potential of its facilities
- The lively and friendly environment
- The healthy competition which motivates athletes to achieve the best possible results
After the research we conducted on local competition, we decided to create a promo video, which could present all of the above positive points of the training center to potential customers in 45’-60’.
This video would be played in social media, YouTube and the website.
Along with the promo video, we ran ads at Facebook & Instagram:
By promoting the Crossfit Training program of the +16 Strength Box for a month, we managed to increase its customer base by adding new male and female athletes to the large family of the +16 Strength Box.