What is a web design and why do you need it for your business?

what is web design and why businesses need it

Let’s create a web design comparison.

Imagine you’re walking down the street and you’re searching for a coffee shop from which you can buy a cappuccino. And you see two on the opposite sides of the road. 

The first one is with a lot of windows and lights, you hear nice jazz music from the inside and it looks so cozy and nice that you just crave to curl in one of the big sofas in the corner. 

The other one is quite the opposite – dark, unsightly and you’re not quite sure if it is even working. It looks like nobody hasn’t taken care of it for a long time. We think there is no need to ask which cafeteria you would choose. We were won by soft jazz too. 

With websites, it is absolutely the same. You always look at the appearance first. Like with people. If the website looks old and outdated, with ugly fonts, colors, etc. you’ll prefer to search for another one and use its services for whatever you are needing. 

Here comes website design. This is the thing that makes your website look appealing to users and engages them with your ideas, services, and products. If your website doesn’t look good nobody will know even if you have the most amazing content. 

Maybe the dark and cold coffee shop had the better coffee. But who will go in to understand that? 

What is web design? Web designing meaning and elements.the definition and meaning of web design and its elements


The process of planning and arranging the overall look of your website – this is the web design definition said with simple words. From the layout through graphics to colors and fonts – every element that is a part of a website’s appearance. 

Website design also includes web apps, mobile apps, and user interface design, which before weren’t part of the whole thing.

The layout refers to the structure and how the information is categorized. It’s very important for the web design to be in tone with the given products/services/ideas, to be easy to use and pleasant to look at. 

If you’re offering materials for construction it would look inappropriate to have a pink website with sparkling words in italic fonts. But if you sell hair accessories or girly jewelry it would be just in tune with your business. 

This is the most important thing when you are creating a website for your business – to find your voice online and the easiest way to make this happen is by hiring a person in the role of a web designer.

Also – a good web design makes you easier to find in search engines and it shows clients you care about your business that you worked hard enough to have a strong presence online. 


It’s essential to be noted that the elements of web design are not only visual but about functionality as well. Those are the web design basics. Even if you have a perfectly looking website, if users can’t manage to go easily through the content, there is a huge chance they won’t take action at all and not return to your website again. 

Let’s come back to the example with the coffee shops from the beginning. You go to the pleasant coffee shop but although it looks nice it is so complicated. You can’t see a menu anywhere, there are three bars and you don’t know from where to order or take your beverage. 

Probably next time you won’t visit that place either. You will choose somewhere good-looking and organized as well. 

Including both appearance and functionality will maximize the site’s overall usability and performance online. This is the web design process. 

Usability refers to elements such as an easy-to-navigate interface, adequate choice of images, text that is not only well written, but also placed where it should be placed, and a color scheme that says a lot of things on its own. 

On the other hand, performance is about your ranking, the speed of the website, searchability (here comes SEO Optimization as well), and ability to engage users.

Visual elements.what are the most important visual elements of website design

Colors. Colors are important regardless of what we’re talking about. As you probably know – flowers in different colors mean different things. It’s the same with the colors of your website design – the shades you choose can determine the direction and emotions you are headed to. 

Red gives the impression of power, strength, and energy. Blue is about loyalty, trust, stability, confidence. Orange is all about fun, action, and excitement. Green refers to growth, safety, balance, harmony. And every other color is a sign of something else. 

But, of course, you don’t need to know all of this. Hiring a website designer or a whole digital team is always the better choice when it comes to any kind of marketing. The aim in this situation is to choose a set of shades completing your brand’s image and what you’re selling or informing users about. Otherwise, you might push them away.

Fonts. The fonts you use should supplement the overall look of the website. Fontс must match the used colors, graphics, and images. Using various fonts can improve your website design. The tricky thing is that the biggest part of web browsers can only read a certain number of fonts, known as “web-safe fonts”. Here the web designer comes again – he knows which ones are in this widely accepted group. 

Layout. This is the arrangement of the content on each page– text, graphics, and images. There isn’t a specific way we can “correct”, however, it’s known that seeing with one glance everything you look for is the goal. Not going through the whole page searching for information. 

Considering the needs and interests of your audience is the main point in that part of website design. Making visiting your website easy and nice. The arrangement of the content is quite crucial and has a huge impact on both functionality and usability. 

Nowadays it’s a must to think about access from other devices as well, such as tablets, smartphones, etc. because a lot of people use them mainly. Are you still wondering if web design is hard?


Graphics. This includes photos, videos, icons, logos. They can make the communication between you and your audience easier and more interesting which will keep the attention of the users – this is what web design is all about. 

The graphics need to be chosen carefully and you must have a lot of things in mind. They can strengthen the image of the brand they’re standing for and send a powerful message differently from a simple text. 

They should reflect the company’s personality, be in tune with the colors, and be placed in the proper places. And most importantly not making the page too congested or slow to load and have the great quality required for better engagement. 

Content. Content is the heart of any website. It should be useful and relevant for the targeted audience and incorporate the correct amount of adequate keywords. The keywords are part of SEO Optimization which is helping your website rank as one of the top results in search engines and from there – be found easily by users. 

If you feel a little bit confused, don’t worry – web design and marketing require a lot of knowledge and help from experts. Not all of us can design professional websites on our own. 

Functional elements.the visual elements important for website design

Navigation. Main element determining whether a website’s functionality is going properly. It includes the whole structure of the website, different menus, and navigation tools used by the target audience which browses and searches through the site. The goal is to be as easy and efficient as possible for the users. 

Well-done navigation can improve a visitor’s overall experience. And that’s what you are searching for in your website design. 

Speed. A slow website can make you change direction and choose another one even before it fully renders. Users lose patience rather quickly and waiting for a web page to load for more than a few seconds could push them into not visiting the website again. 

High-quality graphics and interesting content are useless if the speed of the page hampers its ability to deliver content quickly.

There are a few main points that affect a site’s speed, like server speed, the number, and quality of graphics and images, website traffic, etc. Professional website design services will decrease all controllable factors that cut down the speed of your website. Only by using certain site hosting, proper coding, and optimized graphics.

User Interactions. By making your audience interact with the website’s features on their device you’re making it feel more connected and engaged. Giving them the control by never auto-play videos, making your page mobile-friendly, or avoiding pop-ups and scroll-jacking is winning their trust. 

A good website design agency knows how to increase involvement participation. By including boxes for comments or different polls in the design, for example. Or transform users from visitors to clients with newsletter sign-ups or something like that.

This is why having professional web design services is important. 


Multimedia. Understanding information and developing an understanding about something has always been easier with relevant multimedia – videos, animations, audio. This can provoke visitors to spend more time on your website.

Making your target audience interact and give feedback is so easy with animation techniques like a like button, for example. It engages them more. 

Compatibility. Another rather significant part of a webpage’s functionality. Every website should perform well on different operating systems, devices, and browsers. This will definitely increase the number of visiting users. 

In this case, we’ll recommend instead of reading an article on web designing just to ask for professional help. Agencies know that a website made from scratch needs a testing tool. A tool that will make the process faster and more efficient. Unlike the web pages made with website builders. 

Web design and development process is something really challenging if you don’t know what you’re doing. 

Adaptive vs. Responsive website design.adaptive and responsive website design

There are a lot of different website design styles, but we’ll mention only two of them – adaptive and responsive. Knowing the difference between them could make it easier to determine which website builder is the better choice for your website design needs. 

From a huge computer monitor to a smartwatch screen we can access information thanks to web design. But what are adaptive web design and responsive web design? 

Adaptive web design.

Adaptive web design includes a few fixed website layouts suitable for different types of devices, changeable depending on the screen size. 

They are multiple versions instead of one static page that reorders and resizes text and graphics while changing the screens. Adapts can be based on device type or browser width.

If we want to give a more technical definition, we could say that webpages built with adaptive design include the CSS media queries of responsive design we mentioned, but also add JavaScript-based enhancements that change the HTML markup which is based on the device’s capabilities. This process is also called “progressive enhancement.”

Choosing adaptive design allows you to maintain all your content in a single place and share the same content with all site visitors by using a certain layout for each device which offers more flexibility when designing. 

If you’re asking yourself “why is web design important” – this is the answer. Good web design makes everything more accessible. 

There are two main minuses of adaptive web design. That webpages using “device-type” can look broken while visited from a smaller browser window on a desktop. And the few limitations on certain effects used by responsive sites.importance of website design for businesses

Responsive web design.

Responsible web design is a website design with just one layout that adjusts to the screen it’s seen on, whether it’s a desktop, tablet, mobile phone, tablet, said with simple words. 

It is based on the percentage of each element on the webpage. If the header is 25% it will always be 25% regardless of the device. We hope now you understand what does responsive web design means.

Responsive websites can also use breakpoints that scale images, wrap text, and adjust the layout making the site fit any screen size and feel custom made. Unlike adaptive sites though responsive websites are constantly changing. Mostly according to the screen size and not only when hitting a breakpoint. 

After mentioning the responsive web design benefits, we must say that the minus here is that custom websites can be quite tricky and require a lot of code. 

We know this sounds like mission impossible and that’s why we’re suggesting hiring a web Design Company that can show you why web design is important by reaching great results and help you choose what are web design services you need. 

Why web design is important for your business? Web design services.web design management by a professional digital marketing agency

We hope that now you have a clue what web design really is. Of course, as we said before, it is very important to keep the personality of your brand and have a website design that reflects it. 

If you are searching for a good web design for law firms, you wouldn’t need dental web design and vice versa. The products/services/ideas you offer are what should give you a hint about what you would choose as the most convenient website design. The best thing is there are so many outsourced web design services, and you can choose whichever suits you best. 

Almost every digital marketing agency offers web design and web developing services (which are two different things!). Why does web design matter? Because first impression matters with websites too, especially when we’re spending most of our time online. Are you’re still not sure how web design helps a business or you are left with unanswered questions about how web design works? Or if you want to ask us about our services – don’t hesitate to contact us via the form at the end of our page.