Before talking about the SEO services, let’s clear out what is SEO Optimization.
Imagine you have to do research about an important topic. You start with the sources of information so, of course, your first stop is Google. The magical place that helps us with everything – shows exactly what we are looking for, most of the time before even realizing we need it.
Google sorts the information, puts the best websites on top so that we will see them first, and makes suggestions about what we’re searching which are quite accurate 90% of the time.
So you start doing your research. You look through Google’s information and there is everything you may need to form a strong opinion supported by solid facts. You may even see it as if Google reads minds and that is how it knows what would be more useful for you. But it doesn’t. It’s not Google. It’s SEO Optimization. And let’s see why it is so important to find good SEO services.
What does an SEO service means?
You probably have heard about SEO services before especially if you try to develop your business online. But if you haven’t, don’t worry. We will take a few minutes to make the image of SEO Optimization a little bit clearer.
There are so many articles online that describe in different ways exactly what SEO service is. Your head may start hurting from looking at the screen before really understanding what is SEO Optimization. We will try to approach it a little bit easier. Because let’s face it – nobody likes difficult things. And if you have to read one sentence more than three times to understand it, it’s difficult enough.
And since we’re trying to make you fall in love with the SEO world that hides so many possibilities for businesses online, we’ll talk simple and clear. So give it a shot!
Definition of SEO
SEO is the short form of Search Engine Optimization. This is the process of optimizing/improving a website in a way that it will make it appear as a top result in Search engines (Google, Bing, Yahoo, etc.) when someone is searching for a certain keyword.
Did you get it? SEO is the thing which helps websites be one of the first results in Google, for example.
When you are searching for a good Italian restaurant in your city the first few websites that pop up are the ones with the best SEO Optimization. And in the end you’ll probably visit one of them, because you didn’t even click on the others. You needn’t do it. And that is what we call the importance of SEO services for every business.
Let’s face it – if you’re not online, you’re nowhere. Time changes so much that you’ll learn what is happening in front of your building from the Internet or social media, before seeing it through your window.
So businesses must pay attention to their appearance and try to be the first ones in everything because things online get quite more competitive every day. Being ranked as a search engine’s top result is a must, believe us. If you’re aiming for success of course.
SEO is an ongoing process. You can’t say that you know SEO if you’re not constantly reading and enriching your knowledge on the subject of SEO services. Optimizing sites contains in itself lots of things – from the ability to do a good keyword research to the skill of making a difference between white hat and black hat SEO.
The keywords used in the content of your website are one of the most important things when it comes to SEO services. Finding the right ones and using them is a long process of searching and making strategies. You should know what people are searching for, what they want to find and understand because only then you can give them a good answer that’ll make them click on your website.
White hat type of SEO
And about that white hat and black hat types of SEO we mentioned, there are a few things you need to know.
First and most important – you want it organic. Organic is healthy – for you, your website, your business. Organic traffic is any traffic that you are not paying for. Those are the visitors that really had interest and clicked on your website. Not because you paid for an advertisement in Google that will pop up above the results. But because you really became one of the top results of Google with your excellent SEO services.
White hat SEO is all about the people standing behind their computers, laptops and phones. All those organic clicks that help you build a strong connection with your audience. And for having them you have to put a lot of effort in your content. And make it easily accessible by sticking point by point to the rules of search engines.
Relevant content with accurate images and well written useful text without any mistakes. Uploading unique and fresh content quite often. Relevant links and references. White hat SEO services are all about that. Earning your audience and their clicks with effort.
Black hat type of SEO
Black hat SEO is the opposite – copied texts, hidden hyperlinks and overstuffing with keywords, redirecting visitors to other websites, links to sites which have nothing to do with what searchers were looking for.
You can see black hat SEO as a scheme which is trying to satisfy only the search engines, regardless of what real people need. Optimizing your content by breaking the rules. Only because you want more traffic from which you could earn some extra money, but with the risk of making your website not valuable.
The result of black hat SEO is a spammy page with bad text and awful images that get banned quite fast. It’s mostly because search engines have their ways of detecting websites like this. Often, it could make you face a severe punishment, ruining your chance of building a sustainable website in the future.
You might win some money this way as we said. But you’ll always need to be on the alert for different search engine updates and think constantly about new methods to escape the rules.
And now with a few words let’s say what is the SEO services definition. Those services are provided by a digital marketing agency or a SEO agency. SEO specialists and SEO consultants that are taking care of your SEO strategy. They help you increase your visibility in search results and do all those things we mentioned and even more.
Let’s have a closer look.
What you need to know for an SEO optimization service?
As we said, search engines have new updates and change algorithms all the time. So most of the agencies that provide SEO services try to specialize in specific niches. Regardless of this, there are a few things that every time should take part of the SEO services. You would receive them if you decide to use the help of professionals, which we fully support.
So let’s dive a little deeper in the SEO world, so that you’ll choose wisely an agency that will take full responsibility of your online appearance in the search engines.
We’re starting with SEO AUDIT. This is the way of making a deep look into your strategy by now and an essential SEO service. And if you don’t even have a strategy and they have to start from the bottom – the need to take a look from a SEO point of view – strong points, things that need improvement, etc.
It’s the needed investigation before creating a whole new idea of how your website should appear. And also how to rank higher and attract a more organic audience.
Also, a SEO audit is needed for a custom SEO strategy. And as we know – custom is better because it makes you special. And an expert will always do a better job analyzing and making insights than an audit tool for your SEO services.
After giving attention to your own website, you have to check what the competitors are doing. A COMPETITOR ANALYSIS is something you always need to search in the SEO services a company offers. Thanks to it you can see the weakness of your competitor and take advantage of it in your strategy.
And of course, we’re not talking about one-time checkups, but regular basis research. We mentioned before that SEO is changing all the time. From there the strategies of your competitors too. And for upholding one of the top places in search engines, you have to know what others are doing in their attempts to knock you down.
And now it’s time for the big stuff – On-page and Off-page SEO. Those are the SEO services you must have, because otherwise you’re not hiring a real agency.
On-page SEO are all those things happening regarding your page and its content. It optimizes your website for search engines like Google or Bing or whatever. An on-page SEO service is all about the visible page elements that have an impact on your ranking.
Page title and Meta description for example should always contain a keyword, but for the text – you shouldn’t overstuff it. Stuffing is what SEO was before, but now you can choose different synonyms, phrases or something close to that.
The headings also are very important because they navigate visitors easier through the website and search engines are aware of this. Like with a book – if everything is one huge text it would be very hard to understand where is what unless you read every page. That’s why there are chapters. With websites it’s the same.
Professionals know all those things and offer them with the SEO services. They can make pages looking appealing, well-optimized and put in different types of media (videos, graphics, etc.). And from there – improving the engagement of the searchers, which will only rank you higher and higher and higher.
Off-page SEO has the same importance and impact. An off-page SEO service is about the thing that has a reflection on your ranking but refers to optimizing things outside of the website.
Backlinking is one of those factors. You can check our article about backlinking and its meaning, but we can explain it quickly now with a few words. Backlink is a hyperlink that redirects users from one website to another.
But there is a huge importance here about the sites you’re linked to. They need to be high quality from trusted and authoritative websites, and of course quantity is crucial for the result. The more, the better, because then Google can find its way to you way quicker and put you on top.
To have good-quality backlinks means to create valuable fresh content. Goal is the others to reference because they want to share with their own audience.
Social media is in the game too. Search engines check how many times exactly your page is shared online. But again, professionals know that and how exactly to do it right. There are a lot of more things an agency should offer, but those four paint the picture. At least enough to know what you must be searching for when you ask yourself the question “what are SEO services and what I need”.
There are several different types of SEO services which concentrate on certain parts regarding search optimization and online visibility.
SEO services you should expect from the digital marketing agency
Are SEO companies worth it? Yes, yes and yes. They are. There is no second opinion on that subject. As we marked through the article there are a lot of things to be learned about SEO and optimizing sites at all.
It’s definitely not an easy job, it takes a lot of effort, constant work and knowledge. And that’s why it’s a good thing you don’t need to do it all by yourself.
Almost every digital marketing agency offers SEO services. And they can shoot your website to the top of the ranking of search engines. And also help you win some of those desired first places. But now you know what to expect too. Because if you find an agency that doesn’t offer On-page SEO you’ll know it’s a no-go.
If you have further questions about SEO services or anything related to this topic, or you want to ask us about our own offer that can help you in the battlefield of SEO Optimization, don’t hesitate to contact us, by filling the form put at the end of the page.