The design of a company’s logotype is itself an integral part of overall brand identity
By definition, branding is a marketing strategy, during which, a company manages its corporate identity in a strategic and consistent manner.
The design components that determine how your brand is perceived are the following:
In order to apply brand design development effectively, you should determine its key components with consistency.
Typography is the font that you will choose to be displayed at the various contact points, and is an integral part of brand design.
Color is another key element of corporate identity.
People (and your customers, by extent) establish specific mental associations with various colors.
The color palette that you will choose, in order to design the corporate identity, will largely affect how your target audience will perceive the brand.
Having clarified the key components of design, now is the time to work with a branding company, in order to be able to bring your brand to life.
It is important to think beforehand how you will communicate your new corporate identity. Where you will choose to display it will determine the points, on which, you should place more emphasis during the design.
Regarding logotype design & branding,
– we first analyze the company’s goals
– we present mockups in detail, with logotype samples/moodboards that can satisfy different perspectives, depending on the initial brief
The final choice of the logotype and brand design is made after studying and discussing with the client about the optimum option for the company’s overall image(branding).