LOGO DESIGN & BRANDING

Establish an integrated identity for your company

The design of a company’s logotype is itself an integral part of overall brand identity

By definition, branding is a marketing strategy, during which, a company manages its corporate identity in a strategic and consistent manner.

Step by step

BRAND DESIGN

The basis of
corporate identity design

The design components that determine how your brand is perceived are the following:

  • Logo development
  • Product packaging
  • Website design
  • Social Media graphics
  • Print material (company cards, envelopes, posters, etc.)
  • Staff equipment (clothes, hat, apron, etc.)

BRAND DESIGN DEVELOPMENT

In order to apply brand design development effectively, you should determine its key components with consistency.

Typography

Typography is the font that you will choose to be displayed at the various contact points, and is an integral part of brand design.

Color Palette

Color is another key element of corporate identity.

People (and your customers, by extent) establish specific mental associations with various colors.

The color palette that you will choose, in order to design the corporate identity, will largely affect how your target audience will perceive the brand.

Shape Design

The shape that you will chose is the next key piece of the communication puzzle that is composed by corporate identity.

Brand identity

Brand identity design

Having clarified the key components of design, now is the time to work with a branding company, in order to be able to bring your brand to life.

It is important to think beforehand how you will communicate your new corporate identity. Where you will choose to display it will determine the points, on which, you should place more emphasis during the design.

Logo Design
Newsletter
Business Card
Web Design
Brand Manual
Logo Design
Newsletter
Business Card
Web Design
Brand Manual

How we do it

Case Studies

Approach to a Branding Project

Regarding logotype design & branding,

– we first analyze the company’s goals
– we present mockups in detail, with logotype samples/moodboards that can satisfy different perspectives, depending on the initial brief

The final choice of the logotype and brand design is made after studying and discussing with the client about the optimum option for the company’s overall image(branding).

OUR TEAM

Our team is ready for the next project

Contact

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