Being online turned from a possible option for businesses into something mandatory if you want to succeed and develop your brand. Nowadays everybody is online offering services, selling products or just sharing ideas. And this is easier with CMS.
Almost every business has a webpage which should reflect their beliefs and show its essence – from the fonts and colors until the graphics and layout, a.k.a suitable website design, that’ll make an impression.
This is not an easy job – making your website a reflection of your brand and maintaining an engaged audience. Knowing what makes a website visually appealing is a hard job.
A lot of people, even web designers, don’t create a website from scratch. There are a few platforms that have already coded everything that stands behind the scenes and leave us only the exterior. They’re alternative web design ideas called CMS.
It sounds complicated we know, so let’s look at one example to make it easier to understand.
As children each of us had different skills – some of us could dance, others – sing, and third draw amazing. It’s not like we didn’t like doing all of the things, we just weren’t good at it. That’s why we bought coloring books – because that way there was someone else who did the drawings and we were left with the fun part – choose all the colors and finish the picture the way we imagined it.
This is CMS in web design – content management system. The system draws and we fill the gaps with the colors we like.
CMS – how to build a website without coding.
Building a website doesn’t sound like an easy job and we won’t lie. It’s not. But it’s important for every business to have a good-looking page online. But before explaining why web design matters, let’s explain what web design is first.
How web design works? Definition.
The process of creating, planning and arranging the overall look of your website, focused on aesthetic factors. From the layout through graphics till colors and fonts – every element that is a part of a website’s appearance.
After knowing the web page design definition, let’s move on to the star of our article – CMS.
What is a Content Management System (CMS)? Definition.
Content management system is a tool, more technically called software for web development, which helps users create, manage, modify and publish content without needing them to have specialized knowledge about coding.
This is because you won’t have to begin with the code from scratch – the functions of basic infrastructure like storing images, creating pages, etc. are done by the software. You only have to focus on the customization and the visible parts of the website design.
Before explaining how exactly CMS in web design works, first we probably should talk about what actually is the part of the web development we are skipping, thanks to that content management system.
As you have heard creating a web page is done with coding. You start by writing HTML to add text, images, website bars and other essential parts of the page.
Then you have to add CSS (technically said this is a computer language for laying out and structuring web pages and their content) which will style those elements by making them match the look and feel of your company.
The last stage is writing some Java-Script for wider functionality, like slide-in call-to-actions (CTAs) or creating a landing page web design wise, for example.
If you’re doing a website from scratch, you must know that every time you need to change something like update some of the information, you must download files from the server by hand and change the HTML code before uploading it again. And it’s very important to remember to check if there are some broken links. Those are different aspects of web development.
The minus in making a website from the beginning is that you can’t do that if you don’t speak web development “language” and possess some coding skills. This is where CMS comes for easing up things for us.
A CMS itself breaks down in two core parts: content management application (CMA) and content delivery application (CDA).
CMA is what allows you to manage content on the website like adding text, images, and all that web design basics that actually create the site’s content. CDA is the behind-the-scenes process which creates the way to your audience by taking the content you put in, stores it and makes it visible for visitors.
Those core parts do all the coding you need for having a well-functioning website. They take in their hands codes, infrastructure, and database queries leaving for you only the “front” of the page.
That way instead of starting from a blank HTML you just need to open the editor and from there do everything you want – bold texts, add hyperlinks and call-to-actions, drag and drop images and modules, etc. Everything by clicking here and there while actually seeing the result.
Thanks to CMS in web design and its two systems you’ll find it so much easy to maintain your website.
Examples of CMS for website design.
We’re sure you have heard about different CMS variants, which you don’t know that are actually called CMS. WordPress, which is the most popular one, Shopify, Wix, Magento, eCommerce, Drupal, WooCommerce and a lot others. Does it ring a bell?
You have probably wondered “What is WordPress?”, “What is Shopify?”, and “What is WooCommerce?” Well, they are CMS – softwares which helps us create, manage, modify and publish content without having specialized technical knowledge. Although there are tricky things about them too.
Here’s the point where we say “I need someone to manage my website or at least help me create it” and hire a website design company. But even if we’re searching for a helping hand in our web design and development services, it’s good to know the basics behind our marketing desires.
How to choose a web design site plan? Which CMS is your CMS?
The content management systems are quite flexible nowadays and can be used for almost any kind of website. At least most of them can be perfect for creating essentially any type of website.
Of course there are some focused very specifically like Magento and eCommerce which are only for online shops. They can’t be a suitable choice if you don’t want to sell online but to share information or ideas.
But for understanding better the differences between CMSs, let’s take a closer look at a few of them.
Introduction to WordPress. Why to choose WordPress for websites?
WordPress is the most widely used content management system software, which is powering around 35% of all websites on the Internet. And this is a huge percentage – millions of pages are made thanks to WordPress!
To your question “What is a WordPress site?” our answer is “Everything you want it to be”. You have full freedom of making a website exactly the way you imagine it without any obstacles. But of course you might need professional help to design a website using WordPress if you want to make it worth it.
Building a website with that CMS software is quick and rather easy, we must say. Also you have the ability to customize it with lots of the WordPress plugins and themes which are available in the official WordPress directory or other third-party sites.
WordPress gives you the opportunity of creating a unique experience specific to your brand that reflects your whole branding position.
WordPress – variations.
But before creating web design with WordPress you need to know that there are two variations – WordPress.org and WordPress.com. The difference is in who is in charge of the hosting.
WordPress.org leaves the ball in your hands. You are hosting your website in WordPress.com through a third-party hosting provider, not the other way. Choosing that variant means you must buy a WordPress software, name of the domain and manage everything yourself.
With that choice you take full responsibility of customizing and controlling your page, which is not easy in any way. It’s up to you to purchase and tune the name of the domain, choose and install plugins and themes, edit the website’s code, and manage the security.
This WordPress website cost is free. You won’t pay for using it but on the other hand everything else has a different price and must be bought for using.
WordPress.com hosts your website for you. You wouldn’t need to buy a software or manage any kind of server. All the hard work will be done for you by WordPress. We must note that here your domain will look like www.yourwebsite.wordpress.com.
Of course, you can upgrade your account and purchase a domain from a third-party provider and make it www.yourwebsite.com as if your web design in WordPress was in WordPress.org.
The other difference is that there is a certain number of customization options for which you needn’t pay. They come with your WordPress.com plan and you could make your website exactly the way you imagine it without paying for hosting, domain, and some plugins.
There is a paid version as well. With those premium upgrades you can make your page customized (which is not possible with the free version) and be provided with more features and control.
Introduction to Shopify. How does Shopify works?
Shopify is the leading and complete commerce platform which is designed for businesses of all kinds and sizes that want to sell their products, services, etc.
It doesn’t matter if you’re selling only online, on social media, in a physical store or somewhere else – you could easily use Shopify for everything. Shopify’s mission is to make commerce better and accessible for everyone.
As for web design Shopify needs a lot of attention to the details too. You want your online store to reflect your brand personality. Everything in marketing is better when it’s personal. This is why we need website design so badly – because it can engage our audience and provoke it to take action towards our brand.
Shopify doesn’t have any borders about what you’re selling – jewelry, music, online courses, presets made by photographers, different experiences, and so on.
The good about that type of ecommerce online is that you needn’t know much about web development or coding. Still, you will probably need some help. Shopify offers a comprehensive ecommerce web builder with different customizable templates, like WordPress, and you can easily choose the correct way to present your business.
The cost of Shopify’s flexible plans varies and it gives access to their interface, features and applications it offers. There are four main pricing plans, which are based on wider functionality and more ecommerce features and tools.
Introduction to WooCommerce. What is WooCommerce?
WooCommerce is not exactly a CMS like the ones we have already mentioned. WooCommerce is a free plugin for WordPress that can give your already created website the functionality to be used as an online store. As about the WooCommerce price – it is a free plugin.
By installing it you can transform your WordPress webpage into a fully-functional ecommerce website. This is what is WooCommerce used for. WooCommerce has the basic operating system of WordPress but it’s turning it into a complete e-commerce store.
So basically WooCommerce is something between the images of the two already mentioned content management systems. And like in Shopify you can sell everything – products, online courses, charges for different appointments, reservations, experiences, services etc.
But of course, web design and web development are definitely something you probably won’t be able to do by yourself. With CMS it’s easier but if you want to really be unique and make an impression and not only exist, you need to check what services do web designers offer.
Content management systems and professionals.
With digital marketing, or actually any marketing at all, the need of an expert is huge. Even if we think we understand everything we really don’t. And that is normal.
Why we need website design agency? Because they have experience, they know the process and the market better and can make from a simple theme with a few plugins something that is worth putting our name behind.
Our website like we said should be a reflection of the things we are offering in it. It has to give the users a clear view upon our brand values. Only that way they can really connect and take action, no matter if we’re talking about subscribing for our daily bulletin, purchasing something or simply writing a comment.
Action means it is working and web designers have an idea how to make it happen and what makes a website visually appealing. They understand the difference between real estate web design and web design lawyer wise. So we’re suggesting looking at some agencies before trying to give web design a shot.
If you have remaining questions or you’ll start your research from the services we offer, you can fill the form at the end of the article. We’re looking forward to hearing from you!
And don’t forget – first impressions matter with websites too. Because after a bad first impression – there might not be another one to make it right.